For four decades, NDB has been dedicated to providing exemplary services to all their customers including individuals, corporates and institutions. With the introduction of NDB Privilege Banking, NDB has taken specific steps to provide diverse products and financial services to suit the needs of the Bank’s elite clientele, providing them with diversified yet personalized services that suit their specific needs. NDB’s Privilege Banking Branches are foremost among the specified financial services offered to the segment of customers who require specialized services.
Speaking of NDB Privilege Banking, Personal Banking and Branch Network Management Senior Vice President Sanjaya Perera said “This offering is a well-crafted financial products and services solution that has been structured in a detail-oriented manner for portfolio management beyond normal banking offerings in the industry, only offered by the largest financial institutions across the globe.”
Accordingly, NDB’s Privilege Branches Havelock, Rajagiriya, Pelawatte, Nawam Mawatha, Mount Lavinia, Kandy, Galle, Negombo, Kalutara and Kurunegala deliver complete financial solutions through exclusive and dedicated Relationship Management across the customer's entire wealth portfolio. NDB privilege Banking also caters to a host of offline clientele including the United Kingdom, United States, Australia, Canada and India.
Speaking of the services offered via Privilege Banking Branches, Assistant Vice President Privilege Select Banking, Shera Hassen said “The Bank’s goal is to deliver the best suited financial solutions and excellence in customer service backed by superior technology and innovation. The Privilege Banking Units offered by these Branches cover all Banking Products and Services, extending to Government & Corporate Securities, Foreign & Local Currency Deposits, Cash Management and Customized Transactions to suit the customer’s individual profile.”
“Services in the form of banking products, stockbrokers, Investments, Asset Management, Custody Services and Legal Assistance can be accessed by the customers across all NDB Privilege branch centres,” she added. NDB Privilege Customers will receive identification across all branches and the Privilege Centers are available for their needs including meeting rooms even when the customer is out of town. Additionally, the customer will also receive special infinite credit card facilities with a number of offers.
The Bank has also implemented a new PRV Relationship Management cum portfolio management based model across the Network. NDB Privilege Banking Relationship Managers are specifically trained to cater to the customer’s unique needs through Privilege Banking. Each relationship manager can be reached at any time to handle the customer’s requirements. Privilege Banking is designed in such a way that if the customer’s appointed relationship manager is unavailable, a back-up relationship manager will be available to fulfill the customer’s needs.
“NDB branches have dedicated relationship units to serve all of our Privilege clients. Privilege Banking services extend beyond the physical Privilege Centers and these special services can be obtained whether the client is in Colombo or Jaffna or anywhere else in Sri Lanka. The long-term plan is to further expand Privilege services to each and every branch within the island so that all our clients will have a dedicated relationship manager to serve them at any given time. Currently, NDB’s Privilege Banking Service caters to over 7,000 high net-worth clients.”
Hassen further added that with the ability to access all group company services, the designated relationship manager has the capability to coordinate with ease and provide the best of financials solutions to meet the customer’s requirements.
NDB Bank, which is the first and to date the only corporate in Sri Lanka to officially be certified with EDGE Certification is a premier retail Bank with over 111 branches across the island, serving millions of Sri Lankans through a host of financial services. From its inception, the NDB Group which includes NDB Bank, NDB Capital, NDB Investment Banking, NDB Wealth, and NDB Securities has been a catalyst in the development of the nation, strengthening and empowering entrepreneurs, corporates and individuals from all strata of the economy. Customers across all group companies have benefited from the product and service offerings of the NDB Group.