NDB Bank which has always made an effort to ensure gender equality within the workplace received an honourable mention at the first ever Women Friendly Workplace Awards (WFWP Awards) 2021 jointly pioneered by Satynmag.com, and CIMA Sri Lanka.
Speaking on this recognition received, the Bank’s Group Human Resources Vice President Lasantha Dasanayake said “We are honoured to have been among the top corporates named as women friendly workplaces. As a Bank, we take every effort to further the professional development of all staff irrespective of gender and for the financial guidance of Sri Lankans who devote themselves to growth.”
The awards were judged by a distinguished panel of judges – Ravi Abeysuriya FCMA CGMA, a leading corporate personality, Manohari Abeysekera FCMA CGMA – Council Member for South Asia, CIMA – UK, Dumindra Ratnayaka Chairman of Suvaseriya, Prof. Arosha Adikaram, Head of HR Department University of Colombo, Jeevan Thyagarajah Governor of the Northern Province, Zahara Ansary FCMA CGMA Country Manager CIMA and Nayomini R Weerasooriya – Founder/Editor www.satynmag.com.
Research shows that banks with a diverse workforce tend to have a better understanding and reach of the women’s consumer market, translating to women’s higher financial inclusion. In this regard, the Bank has made significant progress in positioning themselves as both the ‘Bank of Choice’ and ‘Employer of Choice’ with a female work force of up to 39% at the top management and 33% of overall staff. Further, seven out of the 18 top leadership positions are held by women in critical functions such as compliance, risk, legal, finance, etc. Meanwhile, NDB is also the first organisation in Sri Lanka to obtain EDGE Gender certification - the leading global standard for gender equality.
NDB has made continuous efforts to empower its female clientele through various initiatives, significantly through SME and micro finance under the Bank’s Banking on Women proposition. NDB’s flagship offering in this area, the NDB Araliya proposition, is not just a women's savings account but bears the larger objective of supporting women who want to further develop their skills & knowledge whilst giving strength, security and confidence to realize aspirations in their chosen journey through life. NDB’s Araliya proposition covers the key common areas that female entrepreneurs require the most support. Further, NDB’s ‘Vanithabhimana’ initiative in partnership with Sirasa NewsFirst aims to recognize and empower the contribution made by outstanding women in their relevant areas of expertise on a national level. The program currently in its 2nd year covers sectors as diverse as Entrepreneurship, Young leader, Environmental Management, Sports, Volunteer Services, Invention & Innovation and Literature and Education Services. It is conducted across all provinces culminating in a National event in March, marking International women’s day.
NDB Bank which was crowned as "Sri Lanka’s Best Bank 2021" by the prestigious Global Finance Magazine of USA, and recognized as "The Bank of the Year Sri Lanka", by The Banker Magazine UK, is the 4th largest listed bank in Sri Lanka and the parent company of the NDB Group. The only financial services conglomerate in Sri Lanka, NDB Group is uniquely positioned towards assisting the growth and development of the Sri Lankan financial market to provide its customers seamless access to the product and service offerings of all its group companies.