The National Development Bank PLC rose up in the ranks to place in the Top 20 at number 16 of the world’s leading independent brand valuation consultancy - Brand Finance Lanka’s annual index of Most Valuable Brands.
Leaping in the rankings from number 20 in 2020 to number 16 in 2021, NDB has maintained its brand at the very top becoming the highest gainer in the Most Valuable Consumer Brands of the Movers and Shakers list in spite of the challenging year due to the pandemic situation.
NDB has continued to maintain a stable performance, steady organic growth, competitive strengths, innovative banking solutions and sustainability initiatives. Aiming to be the Banking Group of Choice in Sri Lanka, NDB has always been committed towards the financial development of both individuals and businesses.
NDB’s Director/Group Chief Executive Officer, Mr. Dimantha Seneviratne, commenting on this occasion said “The steady rise in our rank is a clear affirmation of our competence in gaining strategic initiatives, consistently generating returns and serving markets as well as our distinct performance as a unique financial services group, bringing in a wide spectrum of banking and capital market services under the NDB brand name.”
He further added “Factors such as embracing digitization for internal process automations as well as cutting-edge customer solutions, commitment towards empowering the women’s market segment through initiatives such as NDB Araliya and Sri Lanka Vanithabhimana, excellence in customer service and NDB’s ability to generate sound results through various unprecedented challenges, help us towards becoming one of the most valuable brands in the country.”
This recognition for NDB comes in the light of the Bank being named “Sri Lanka’s Best Bank 2021” by the prestigious Global Finance Magazine of USA, fresh on the heels of being recognized as “The Bank of the Year Sri Lanka”, by The Banker Magazine UK. Earlier this year, NDB was also named the “Best Digital Bank 2021” at the Asiamoney Best Bank Awards for Sri Lanka. NDB Bank is the 4th largest listed bank in Sri Lanka and the parent company of the NDB Group. The only financial services conglomerate in Sri Lanka, NDB Group is uniquely positioned towards assisting the growth and development of the Sri Lankan capital market to provide its customers seamless access to the product and service offerings of all its group companies.